सुरक्षा, गोपनीयता और अनुपालन
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Summary
The merchant remains responsible for their business operations, product information, customer communication, fulfillment, payments, refunds, returns, taxes, compliance, data usage, content rights, policies, and third-party provider accounts. ShopIQ is a software platform and does not act as the seller.
Who this is for: Merchants who want to understand what ShopIQ manages and what remains the merchant's responsibility.
What is the merchant responsible for?
The merchant is responsible for running their business. ShopIQ provides software tools, AI workflows, hosting, integrations, and ecommerce infrastructure, but the merchant remains responsible for business decisions and customer obligations.
Product responsibility
- Product accuracy, quality, and availability
- Product pricing and descriptions
- Product claims and warranties
- Product compliance, safety, and packaging
- Product restrictions
AI-generated product content should be reviewed before publishing.
Order and fulfillment responsibility
- Inventory
- Order review and payment verification
- Packing and shipping
- Delivery coordination
- Returns, exchanges, and refunds
- Customer communication
- Delivery issue resolution
ShopIQ does not hold inventory or fulfill orders.
Payment responsibility
- Payment gateway setup and KYC
- Settlement review
- Refund handling and chargebacks
- Failed payment review
- Reconciliation
- Payment-related customer communication
Payments are processed by the merchant's connected payment gateway. ShopIQ does not collect payments on behalf of merchants.
Tax and compliance responsibility
- GST compliance
- Tax rates and product tax configuration
- Invoice accuracy
- Filing and audits
- Accounting
- Legal compliance
- Consumer protection obligations
- Business registrations where required
Merchants should consult a qualified CA, tax consultant, legal advisor, or compliance professional.
Customer data responsibility
- Privacy compliance and consent
- Marketing communication rules
- Data protection and exported data security
- Customer opt-out handling
- Proper use of WhatsApp, email, SMS, and ad audiences
Content and intellectual property responsibility
The merchant is responsible for ensuring that uploaded and generated content can be used lawfully. This includes logos, images, videos, fonts, product photos, model photos, brand names, product descriptions, AI-generated visuals, marketing creatives, third-party assets, and trademarked material. Merchants should not publish content that violates third-party rights.
Third-party provider responsibility
The merchant is responsible for third-party provider accounts, including payment gateways, logistics providers, WhatsApp providers, analytics tools, ad platforms, marketplaces, domain providers, and external SaaS tools. Provider fees, verification, approval, downtime, policies, and performance are controlled by the provider.
ShopIQ helps merchants build, manage, and grow ecommerce operations, but the merchant remains the seller and business operator. Merchants should review important business, legal, tax, and customer-facing decisions before publishing or acting.