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What content am I responsible for?

Summary

Merchants are responsible for all content they upload, create, publish, or generate using ShopIQ. This includes product information, images, videos, logos, descriptions, policy pages, blogs, marketing content, AI-generated content, and customer-facing claims. Merchants must ensure content is accurate, lawful, and allowed for commercial use.

Who this is for: Merchants who want to understand responsibility for uploaded content, AI-generated content, product claims, intellectual property, and customer-facing information.

What content am I responsible for?

The merchant is responsible for all content used in their store — created manually, uploaded, imported from another platform, or generated using AI tools.

  • Product titles, descriptions, prices, and specifications
  • Product images, videos, and claims
  • Website pages and banners
  • Blogs and policy pages
  • Marketing copy and ad content
  • WhatsApp and email campaign messages
  • Logos and brand assets
  • AI-generated visuals, text, and videos

Am I responsible for AI-generated content?

Yes. Merchants are responsible for reviewing AI-generated content before publishing or using it. AI can help create content faster, but it may still need correction, editing, or legal review. The merchant must ensure that AI-generated content is accurate, appropriate, and safe to use.

What should I check before publishing product content?

  • Product name, price, and availability
  • Product description and specifications
  • Material, size, and fit details
  • Product claims and warranty details
  • Return eligibility
  • Images and videos
  • SEO metadata
  • Compliance requirements

Incorrect product content can create customer complaints and legal risk.

What should I check before publishing images or videos?

Merchants should ensure they have the right to use all images and videos, including product photos, model photos, lifestyle images, brand logos, background assets, music, fonts, third-party visuals, AI-generated visuals, and customer-submitted content. Merchants should avoid using copyrighted or trademarked material without permission.

Am I responsible for product claims?

Yes. Claims such as "organic," "handmade," "waterproof," "certified," "skin-safe," "medical," "eco-friendly," "pure silver," "gold plated," "authentic," or "premium quality" should be accurate and supported. Merchants should not publish misleading or unsupported claims.

Am I responsible for policy pages?

Yes. Merchants are responsible for policy pages such as Privacy Policy, Terms & Conditions, Refund Policy, Return Policy, Shipping Policy, Cancellation Policy, and Contact information. ShopIQ may help create or edit policy content using AI, but merchants should review it and consult a legal professional where required.

What if I import content from another platform?

The merchant remains responsible for imported content. For example, if product data is imported from Shopify, a marketplace, or a spreadsheet, the merchant should review the content before publishing on ShopIQ.

ShopIQ provides content tools, but the merchant is responsible for published content. Merchants should review all product, website, policy, and marketing content before making it live.

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