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How do analytics integrations work?

Summary

Analytics integrations help merchants track and understand website activity, customer behavior, traffic sources, conversions, and marketing performance where supported. ShopIQ supports analytics integrations such as Google Analytics and other available tools depending on setup. External analytics tools count as connected apps.

Who this is for: Merchants who want to connect analytics tools to understand website traffic, customer behavior, and business performance.

What is an analytics integration?

An analytics integration connects the merchant's ShopIQ store with an external analytics platform. Analytics tools help merchants understand how visitors interact with the website. They may help track website visits, traffic sources, page views, product page activity, add-to-cart activity, checkout activity, conversion behavior, campaign performance, and customer journey patterns. The exact data depends on the connected analytics tool and setup.

Which analytics tools can be connected?

ShopIQ supports Google Analytics integration through the Google Analytics app. Other analytics tools may be available depending on the current integration setup. Merchants should check available apps inside ShopIQ or contact ShopIQ Support or their Implementation Partner.

Does Google Analytics count as a connected app?

Yes. Google Analytics is an external third-party tool and counts as a connected app under the merchant's plan. If the merchant disconnects Google Analytics, the connected app slot is freed immediately.

What can Google Analytics help with?

  • Number of website visitors
  • Traffic sources
  • User behavior
  • Product page visits
  • Conversion paths
  • Campaign performance
  • Device and location data
  • Checkout flow performance
  • Website engagement

The exact reporting depends on how Google Analytics is configured and what data is collected.

Can ShopIQ AI analyze Google Analytics data?

ShopIQ AI may help analyze analytics data where the app is connected and data is available. For example, merchants may ask which traffic source brought the most visitors, whether website traffic increased this week, whether a campaign improved conversions, or which pages are getting more visits. AI analysis consumes AI credits. If Google Analytics is not connected or data is not available, AI may not be able to answer these questions accurately.

Are analytics tools included in ShopIQ pricing?

ShopIQ subscription billing is separate from third-party analytics tools. Some analytics tools may be free, while others may have separate charges depending on the provider. Merchants should check the provider's pricing and terms directly.

Does analytics tracking consume AI credits?

No. Connecting an analytics tool and collecting analytics data does not consume AI credits by itself. AI credits are consumed only when the merchant asks AI to analyze, summarize, explain, or report on the data.

What should I check after connecting analytics?

  • Analytics account setup
  • Tracking ID or configuration
  • Data collection status
  • Website traffic visibility
  • Conversion tracking
  • Ecommerce event tracking, where supported
  • Privacy and consent requirements
  • Connected app allowance
  • Data accuracy

Analytics accuracy depends on correct setup. Merchants are responsible for privacy, consent, cookie-related obligations, and proper use of analytics data.

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