Getting Started with ShopIQ
Which businesses can use ShopIQ?
Summary
ShopIQ can be used by merchants who sell physical products online. It is suitable for retailers, D2C brands, manufacturers, wholesalers, distributors, and businesses that need B2C or B2B commerce workflows. ShopIQ is not currently designed for services, digital downloads, appointment booking, restaurant ordering, rentals, or multi-vendor marketplaces.
Who this is for: This article is for merchants who want to check whether their business model, product category, or selling process is supported by ShopIQ before creating an online store.
Which businesses can use ShopIQ?
ShopIQ is built for merchants selling physical products.
A physical product is a product that a buyer purchases online and receives through delivery, courier, logistics, in-store pickup, or another physical fulfillment process.
If your business sells physical goods, ShopIQ can help you build an ecommerce website, create product catalogs, manage orders, connect payments, configure logistics, and use AI to support commerce operations.
Examples of businesses that can use ShopIQ
ShopIQ is suitable for many product-based businesses, including:
- Clothing and apparel stores
- Saree, kurti, and ethnic wear businesses
- Jewelry brands
- Footwear businesses
- Skincare and beauty product brands
- Home decor stores
- Furniture businesses
- Electronics retailers
- Handicraft sellers
- Gift and lifestyle brands
- Stationery businesses
- Packaged food and FMCG brands
- Manufacturers selling direct
- Wholesalers and distributors
- B2B product suppliers
- D2C brands
The common requirement is that the business should sell physical products that are delivered after purchase.
Can offline stores use ShopIQ?
Yes. Offline stores can use ShopIQ to start selling online. A merchant does not need to already have an ecommerce website or technical team.
An offline store can use ShopIQ to:
- Create an online store
- Add products and categories
- Generate product descriptions
- Upload product images
- Create collections
- Enable checkout
- Connect payment gateways
- Connect logistics partners
- Receive online orders
- Promote products through content and creatives
This is useful for merchants who currently sell through a physical shop, phone calls, WhatsApp, Instagram, exhibitions, or personal customer networks.
Can D2C brands use ShopIQ?
Yes. D2C brands can use ShopIQ to launch, manage, and grow their own online store.
ShopIQ can help D2C brands with:
- Ecommerce website creation
- Product catalog management
- Product page content and SEO
- Marketing creatives and product visuals
- Order management and customer data
- Analytics and growth workflows
- WhatsApp commerce
This makes ShopIQ suitable for brands that want a direct relationship with their buyers instead of depending only on marketplaces or offline channels.
Can manufacturers use ShopIQ?
Yes. Manufacturers can use ShopIQ to sell directly to consumers, retailers, dealers, distributors, or business buyers. A manufacturer can create a digital storefront, upload product catalogs, create product information pages, manage B2B inquiries, receive quote requests, and support purchase order workflows.
Can wholesalers and distributors use ShopIQ?
Yes. ShopIQ supports B2B commerce workflows, which makes it useful for wholesalers, distributors, and bulk sellers.
B2B workflows can include:
- Quote requests and quote management
- Purchase order management
- Deal negotiation
- Order review and approval workflows
Can subscription product businesses use ShopIQ?
Yes, if the subscription involves physical product delivery. For example, ShopIQ can support businesses such as:
- Monthly skincare boxes
- Coffee subscription packs
- Grooming product subscriptions
- Wellness product kits
- Replenishment-based physical goods
ShopIQ does not support digital membership subscriptions or non-physical subscription services.
Which businesses are not supported today?
ShopIQ does not currently support businesses that primarily sell:
- Digital downloads
- Online courses
- Services
- Appointment booking
- Membership access
- Event tickets
- Rentals
- Restaurant ordering
- Multi-vendor marketplace products
If your business depends mainly on one of these models, ShopIQ may not be the right platform today.
Important things to know
ShopIQ is a software platform. Merchants are responsible for managing their products, inventory, fulfillment, customer service, taxes, policies, and compliance. ShopIQ does not hold inventory, fulfill orders, collect payments on behalf of merchants, or act as the seller of record.