market trendsMay 14, 2026
WhatsApp Commerce in India: The Channel That Converts at 57% and Why Most Sellers Are Still Getting Single Digits
WhatsApp converts at 57% in India, nearly 20x higher than standard e-commerce. Most Indian sellers are still running it manually. This article breaks down why the gap exists, what properly architected WhatsApp commerce actually requires, and how AI agents and agentic commerce tools close it.